Translation to Eat

I was driving down the interstate today, bringing the kids to school, when I saw a tractor trailer belonging to GOYA. GOYA, you know, the "hispanic food" company. We buy their black beans. Well, I noticed that I couldn't read a blessed thing on the "advertisement" that plastered the side of the truck. And this was not because I was driving at 60mph...no, it was because I can't understand Spanish. This struck a mild amount of fear in me...I thought to myself...I WILL need to learn to speak AND read Spanish if I am going to be able to shop effectively in the market. Hmmm...and I think grocery shopping now is challenging!